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Gambling, Sport Sponsorship and Results from its Partnership
Introduction According to Statista (2025a), the sports gambling market is expected to increase once again this year, showing...
Apr 2911 min read


How to “Be Like Mike:” Michael Jordan’s Cultural Impact Through Clever Advertising (Case Study)
Introduction Athletes on the professional level have always had an impressionable influence on people all over the world, through their...
Dec 13, 202416 min read


Fantasy or Reality? The Effect of Playing Fantasy Football and Overall Viewership
Introduction In 2012, ESPN, the leader in worldwide sports coverage, created the “ESPN Fantasy Sports” app to be easily downloaded by...
Nov 22, 20249 min read


COVID-19: The Killer of Traditional Media
The events of the 2020 pandemic were met with challenging obstacles, with limited access to activities that people enjoy, and a...
Apr 30, 202412 min read
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